There are so many things that we can talk about when it comes to a website, but we want to limit it to just two things. These are two factors that will ultimately make the difference in how a site is perceived by the visitor. When someone opens your site, you would want them to spend some time on it and not immediately click away. And despite all facets of a site that matter such as the layout and so on, the functionality of it can be distilled into two words. That would be the content present on the site and also, the colour scheme chosen. This should be at the forefront of your search when you look for a web design agency in Manchester. If you are from the city, you might already be familiar with some names in and around the area such as Blue Whale Media. As you do your research about the agency, look at the work they have previously done. This will give you great insight into what ideas and philosophy they have for the colour and the content. If we were to take a deeper look into these two factors, what else would matter?

The Font

Though it might be tempting to have some kind of stylish font that looks good, all that matters here is functionality. You want to make it as easy as possible for people to register the content of the site. If they are finding it hard to read what is written, they are more likely to click away. But this also does not mean that you have to find a really boring font. All that you have to think about is whether or not, it is easy to read. If you want to know which fonts work best, the internet is filled with tips for you.

The Theme Of The Colours

To be honest, the colours in a site have always been a topic of contention. To be fair, there are no right or wrong answers here but only what works best for you. So, the themes you have chosen with regard to the colour, need to reflect your business. The reason for this is that people will associate it with you faster. If your product has let’s say blue packaging, that needs to be reflected on the site as well. One note to remember is that the colours should not be too bright as it can negatively impact the reader. Keeping it simple is good but also do not forget to throw in some colour here and there.