It can be said with a certain degree of authority that any business no matter how big or small it is, has to have a web presence. Some might think that is only to do with what they present on different social media, but it is more than that. Having a good website that is able to be informative and attractive to a visitor is essential. And unlike the past couple of decades, getting a website up and running is quite easy these days. So, there really is no reason for you to not get one going. But as we said starting a site is easy, but the big question is how effective it can be. There are a few metrics that will tell you this but to get a better understanding of this area, you need something that is a little more comprehensive. That is where a website marketing audit will come in handy. All you need to do is approach an auditing agency and ask them to analyse your site for you. Once this happens, you can be happy in the knowledge that the effectiveness of the site is only going to go up. Knowing what you are doing wrong is the first step to ensuring your marketing does its job.
Page Ranking
This is something that every business needs to be in their favour. What it basically refers to is the ranking that your site has when people search for something. Now, the visitors might not know to search for your website, but they would be using a keyword to find a product. That is where the element of search engine optimisation or SEO is needed. Here, you might be making mistakes that you did not know were being done. But with an audit, you are going to know what is working and what is not.
Time Spent On The Website
Whether through a search or for whatever reason, a person is on your site. Now, it is your job to make sure that they stick around for a few minutes at least. It is not a good look for the site if they were to take one look at it and then close that tab. With the audit, you will be given ideas to increase the amount of time they spend on your site. And if you think about it, the logic is quite simple. The more time on the site and it is more likely that they will end up buying something from you. It is a sign that the marketing has been effective.